SARAYAA has a warrior story which has long lived in the threads of traditional woven loincloth. Just like any warrior, we invite you to bring everything that you are: your courage, insecurities, your passions, your fears and your love. Not just your best self. This is a safe space. Only together, can we create a collective spirit, inspire a life of unapologetic self expression. Join us and let our exquisite, uncluttered collections lift you to the next stage of your journey.
SARAYAA was founded in October 2014. The style of SARAYAA evokes the designer blended background with African and western culture and her love of original associations. The brand, which is named after a gold production region in Senegal, aims to stress the woman elegance, preciousness and richness.
At SARAYAA, our most profound desire is to revive traditional designs and giving a contemporary twist to them. Most importantly, we desire to highlight an understated African fashion.I love Malkha because it taps into the desire for authenticity," SARAYAA endeavors to make eye catching designs and to consistently deliver creativity.
Exclusivity at its best: In our aim to be an exclusive brand, quantities will be limited but we would like to give a truly special opportunity to customize our products by allowing the customer to choose her own color just in case the product is not available. That will make the product completely unique to the customer.
THE BRAND
SARAYAA stands uniquely as a women's clothing brand. It is a sophisticated and multi-ethnic brand with a unique African signature. The brand has been created for the elegant woman and her appreciation of fashion and devotion to looking unique all the time. It is wearable by every woman every day.
SARAYAA clothes aims to make a bold statement by fusing traditional craftsmanship with contemporary bold designs. It is a high-end fashion brand with a global appeal.
SARAYAA Clothes are feminine, totally unique and one of a kind. The brand seeks for rarity, exceptional appeal, authenticity and exclusivity. As such, SARAYAA clothes are limited-run pieces. It is affordable luxury at its best.
SARAYAA clothing is made of rare, finest and hard-to-find fabrics including African hand-woven cloth, indigo, Ankara, and much more from diverse parts of Africa and the world.
SARAYAA carries timeless pieces and uses traditional African fabrics with exclusive limited prints that are refreshingly modern.
The founder and designer of SARAYAA loves original association and likes to permanently challenges trends.
SARAYAA aspires to establish itself as an international label. The garments are produced in Senegal by highly skilled local tailors and seamstresses.
Discover Saraaya’s contemporary couture: a dance between tradition and modernity; aesthetics and comfort; grace and power. Our clothing is a harmonious assemblage of traditional African woven loincloth and global materials that ultimately crafts a new heritage: one full of vivid colors, asymmetrical shapes and vibrant prints. Made in Senegal, for the world.
ETHICS
SARAYAA desires to give back to her community. The brand takes pride in making its production in Senegal and source its fabrics from local weavers and traders thus encouraging local trade and employment and the preservation of an invaluable know-how. SARAYAA is determined to preserve and revive the centuries-old African tradition of hand-weaving! We plan to do this by ensuring weavers fair trade.